It should also be noted that this figure doesn’t include revenue from the game’s PC port or third-party Android marketplaces, meaning that the game’s full revenue is even higher, with data.ai positing that the $1bn milestone is not long away, as Diablo Immortal now also ranks #3 on the list of top-earning mobile MMORPG titles.ĭespite an initially frosty reception upon its initial announcement at BlizzCon - exemplified by the now infamous video - it seems as if Blizzard has been vindicated with the success of Diablo Immortal. Notably, although previously China contributed the largest amount of lifetime spend at 37% of the total, the US has now surpassed that in 2023, contributing 33% of spending and bumping China down to only 19%. Diablo Immortal, Blizzard’s mobile-focused spin-off of their world-famous Diablo series, has surpassed $500m in consumer spend.Īccording to new insights from game research firm data.ai, the game has surpassed 22 million downloads globally, with approximately $525 million in consumer spend, making it the 24th largest mobile game in terms of worldwide revenue since it launched.

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